A Shift in Identity, A Surge in Growth
In the dynamic world of entrepreneurship, the ability to adapt and evolve is paramount. For Fred Mohammed, the managing director of Crane Trucks R Us and Tranzhire R Us, a strategic change in brand identity became the catalyst for significant growth. This is a story of resilience, foresight, and the entrepreneurial spirit that propels businesses to new heights.
The Early Years: A Journey of Exploration
Farmouz’s journey began with humble origins, including a stint at a local McDonald’s at the age of 14. A foray into the print industry and a brief stint in plumbing marked the early chapters of his career. However, the entrepreneurial bug bit him early, leading to the establishment of a small courier business in 2003. This venture laid the foundation for what would later become a thriving enterprise.
Navigating Challenges: The GFC and Business Resilience
The Global Financial Crisis (GFC) of 2008 posed a significant challenge for Farmouz’s burgeoning courier business. The downturn in business confidence left him at a crossroads with new trucks and a substantial loan but no contract materializing. Undeterred, Farmouz leveraged his commitment to operational excellence and secured new opportunities, notably with the airport link project in Brisbane in 2009.
The Birth of Crane Trucks R Us: A Strategic Rebrand
The turning point came in 2009 when Farmouz decided to reassess and rebrand his courier business. The name “HYPO” no longer aligned with the evolving identity of the company. Drawing inspiration from his apprenticeship with Plumbers R Us, Farmouz conceived the name “Crane Trucks R Us” to better convey the business’s focus. This strategic shift laid the foundation for controlled expansion and recognition.
From One Truck to Over 200: Structured Growth
Farmouz’s vision and strategic planning propelled Crane Trucks R Us from a single truck operating in Brisbane to a fleet of over 200 pieces of equipment. With depots strategically located in Brisbane, Sydney, Townsville, Rockhampton, Perth, and Melbourne, the company has become a formidable player in the crane truck industry. The expansion was not without its challenges, but Farmouz implemented structures to ensure controlled growth and focus.
Diversification and Future Prospects
The impressive equipment roster of Crane Trucks R Us and Tranzhire R Us includes new Volvo, DAF, and MAN prime movers and rigid trucks, complemented by a range of trailers. Palfinger cranes, known for their reliability, are integral to the fleet. The companies offer specialized gear through Tranzhire R Us, catering to diverse industry needs.
Farmouz envisions further consolidation of the company’s position while exploring new opportunities. With over 80 employees and a commitment to excellence, the focus is on potential contracts in Victoria, overseas opportunities in Asia and PNG, and the possibility of establishing a satellite operation in Thailand.
Precision and Growth: A GPS-Tracked Fleet
In an industry where precision is paramount, Farmouz ensures that every piece of equipment is GPS-tracked and monitored. From prime movers to company cars, the entire fleet is equipped with GPS tracking through Pinpoint Communication systems. This commitment to technology allows Farmouz to have real-time visibility into the location of every asset.
Fred Mohammed’s journey is a testament to the spirit of entrepreneurship, resilience in the face of challenges, and the strategic acumen needed to thrive in a competitive landscape. As Crane Trucks R Us continues to reach new heights, it exemplifies the power of a visionary leader and a team dedicated to excellence.